Top 10 SEO Copywriting

What would happen if…? I'm a person to always ask that question. I love testing and tracking to see what factors can improve or worsen a situation. So, it was only natural for me to track the moves of a little experiment I did involving SEO copywriting recently. I'll gladly share my findings with you.

Before I do, however, I want to make a couple of things very clear. The outcome of this experiment will not be the same for every keyphrase on every page of every site. There are too many unknown factors at play in the overall SEO equation. Not to mention, all keyphrases are not the same, and all sites are not the same. In addition, this experiment takes no account of link popularity, which is a huge factor in achieving high rankings. With that said, let me show you how I took the home page of one of my sites - that didn't even rank in the top 50 - and caused it to rank in the top 10.

First of all, I'm not a big fan of checking rankings on a regular basis. I don't run ranking reports for all my sites to be sure they are all in the positions I want them in for every given keyphrase. I'll do it from time to time just to satisfy my own occasional curiosity. This experiment began when I noticed the home page of one of my sites was ranking highly for a keyphrase that didn't seem to appear anywhere in the text. Upon further investigation, I saw that the keyphrase was included in the ALT tags (a.k.a. image attribute tags) and that it was also included in the title tag.

I knew ALT tags previously carried a lot of weight with the engines, but had been downgraded in importance because site owners had badly abused the tag. Had ALT tags been reinstated in their level of importance? I decided to find out.

Keyword #1 was currently in the ALT tags and the title tag, so I decided to eliminate the keyword in the title tag. This would let me see if the ALT tags alone could hold the position in the search engine results pages (SERPs). To make things more interesting, I also decided to research and find a keyword that was a little more competitive and insert it into the title tag. On the same day I removed Keyword #1 from the title tag, I inserted Keyword #2. My home page was not ranked in the top 50 at that time for Keyword #2.

A few days later, the Googlebot came by and boosted my home page to position #18 for Keyword #2. Not bad! The page fell one spot (from #17 to #18) for Keyword #1 since the removal of the phrase from the title tag.

Keep in mind, these are not the most competitive keywords ever known. They each got between 100 to 200 searches a day. Also, the home page of this particular site had been (and still is) well ranked for years for other keyphrases and had a positive legacy with GoogleFive days later, Keyword #2 was moved up three notches to a ranking of #14 while Keyword #1 stayed the same. Things remained in their status quo for roughly 10 days and then began to shift again. Keyword #1, the original that was previously in both the ALT tags and the title tag, vanished completely. It was not found in the top 50. Keyword #2, that was only found in the title tag and nowhere else, dropped to position #25.

Four days later, Keyword #2 was back up in the rankings and was now at #16. To see if I could improve rankings further, I began to make small tweaks to the page attributes. I added Keyword #2 to the ALT tags (taking the places where Keyword #1 had once been), and I also added Keyword #2 to the body copy. The keyphrase was added to one, bold sub-headline and at three places within the body copy: none of which were above the fold. It was not added to any primary headlines that used tags, and no keyword density formula was followed for the body copy. No other pages on my site used this term as anchor text in links pointing to the home page. That gave the page keyword placement in the:

· Title tag

· ALT tags

· Body copy

Seven days later, the home page hit the top 10 for Keyword #2!

So, what does all this mean? Simple. There is no single primary factor in search engine rankings. It takes balance, testing and tracking to find out what works for your particular pages. Your best bet is to do exactly what I did… begin one step at a time and track your progress. Did something cause a positive movement? Keep it. If something causes a negative shift, take it out.

I'm not finished with this page yet. I'll keep trying different things from time to time just to see what happens. Maybe I'll add anchor text links from the internal pages to the home page. I might try writing articles with keyword-rich anchor text links to help boost the rankings more. There are many acceptable practices I can implement for this page (or any page) that will allow me to observe the shifts in ranking. As the old saying goes, "Don't put all your eggs in one basket." A diversified approach to SEO copywriting that includes tags, copy and links is always a wise start down the road to top 10 rankings.

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The Importance Of An Email List For Your Online Business And How To Create One

For any business whether offline or online you need customers. It's much easier to get potential customers into your online store, or business website, by a number of different means, search engine traffic, adverts of many kinds, or from links on other sites. It doesn't matter how they got there in the first place, as long as they buy, you can capture some details then and send them updates on your later offers or deals. But what about if these visitors don't buy, how do you bring them back again if you offer a better deal in the future, or have new products they may be interested in?

That's where an email list becomes your best friend, and online businesses biggest asset. You need to capture those email addresses before the visitor leaves. This is so important that the big name online marketers make building a subscriber list one of their main activities. Some of the figures bandied about concerning email lists may be erroneous, but from my own personal experience, they're not too far out, so I will repeat them here.

Figures quoted for the value of each subscriber range from 50 cents to 1 dollar per subscriber per month, so the larger the subscriber list you have the more you can make each month, you do the maths for yourself. There is a caveat to this, your subscriber list needs to be targeted, ie it's no use trying to sell high heeled shoes to a predominately male audience, or sending your best ad for gardening tools to people who sign up on a site about rap music, if they have little interest you won't make anything. It's also claimed that sales increase after the potential customer has received several emails from an online business, and the extra sales are in the order of over 50% of customers purchase when they are more comfortable with the seller following receipt of the emails.

So now we know the value of having an email list, how do we start to build our own subscriber base?

The easiest method is to use an online "autoresponder" such as getresponse.com which you can preload with messages ready to send to anyone who signs up. Then you will need a way for your website visitors to subscribe to your newsletter or sales letter series, all good autoresponders will give you some html code ready to paste into your webpages into which visitors can place their name and email address as a minimum, and some will allow you to include boxes for more information should you require it.

You now need to post this code into a visible spot in your webpage(s) and make it as easy as possible for your visitor to sign up for your email subscriber list. Now you have a way to capture contact details to give you a second chance at making a sale even after your visitor has left your site. So that's it sit and wait for those subscribers to sign upHold on a minute, why would they want to sign up for your newsletter, or email series?

You need to give the visitor a good reason to subscribe to your list, after all they probably already get enough emails from spam, friends sending them the latest joke, and other online businesses who have their address, so you need to sweeten the deal in their favour. One of the easiest ways to attract subscribers is to offer a free gift for subscribing. The gift can be as simple as making the emails a course to teach them something about the topic of your website, a free ebook (there are plenty available on a variety of subjects if you don't have one to give away already, search in your favourite search engine) or you could offer a competition where subscribers can win one of your products. Whatever you do, try to make it an offer the visitor will find it hard to turn down,and they will subscribe to get it.

So these are the reasons to start your own subscriber list, and an overview of how to start getting subscribers, but what sort of emails should you send as your list grows?

Obviously if you are just selling something, and want to remind visitors why they went to your site in the first place, then send them some information about your product(s) in a series of emails, and include a reminder of the original link so they can go back to review the salespage and hopefully buy. There is a more subtle way though. Information is why most people are looking on the internet, so it makes sense to make your emails informational, and gently bring your sales pitch to the subscribers as part of the information. If you don't have time to write your own informational articles, you can search in article directories for ones written on the topic your site and newsletter deal with, just follow the directories terms for using the articles. These articles can then be preloaded into your autoresponder along with your additional promotional text, ready to be sent. Once it is setup, it can be all left to run automatically.

Hopefully you will now see the benefits of using email newsletters to increase your online business, or website visits, and see that it's not too difficult to get started. An article of this type can only give you an overview of the basics of email subscriber lists for online businesses, but there is plenty more available online, and I'd recommend you to find out more about it, especially how to avoid spam complaints. But most importantly, start your own email subscriber list today, and watch your business grow.

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Chinese Gambling Games: Casino Games with Chinese Origins

The Chinese culture has a significant influence on the American gambling industry. Many of todays popular casino games were introduced to American casinos by Chinese immigrants. In this review, you can read about some of the most popular Chinese gambling games that had a successful immigration to the West.

Pai Gow Poker

Pai Gow Poker is a hybrid of American poker and traditional Chinese tiles game called Pai Gow. The original tile game Pai Gow, which means Make 9, is one of the most ancient gambling games that are still available in cotemporary casinos. Pai Gow Poker is played with playing cards instead of tiles and it uses the traditional poker hand ranking. It is one of the most popular casino games worldwide and it can be found in almost every major casino in the US. Its online version can be played at most casinos on the internet.

The object of the Pai Gow Poker is to form the highest possible two poker hands, one five card hand and a two card hand, out of the seven cards dealt to each player. Each player competes against the banker that can be either the casino dealer or one of the players who can afford paying the players winnings.

Sic Bo

Sic Bo is yet another popular casino game with roots that go back to ancient China. The chance game came to the States around the beginning of the 20th century by Chinese immigrants. It can be played in most land based casinos in Macau, the US and the UK. Sic Bo has an online version as well.

The meaning of Sic Bo is Dice Pair. It is played with three standard dice on a special table. Each player places any number of bets on the table and then tosses the dice. The outcome is determined by the combinations of the three dice. Each combination has a different payoff according to a payoff schedule, which vary from one casino to the other.

Fan Tan

Fan Tan used to be the most popular gambling game among Chinese gamblers but the glory days of Fan Tan have already passed. During the 1890s, Chinese immigrants brought the game to the United States. At that time, every Chinatown in American City had several Fan Tan houses that were always full of enthusiastic gamblers. Nowadays, you can find Fan Tan in some casinos in Macau as well as in some online gaming sites. Traditional Fan Tan, not to be confused with the card game of the same name, used to be played with any objects such as coins, dried beans or small buttons on a table with a square marked on it. Fan Tan. The object of the game is pretty simple and odds are 1: 4.

The play begins with the banker puts on the table a pile of objects then covers them with a bowl. Each player has to bet on one of the numbers that mark the four sides of the square, or on one of the corners of the square. After the bowl is removed, the croupier removes four of the objects each time until the last group remains. If 1 object is left, then the player who placed a bet on 1 wins the pot, and so on.

Mahjong

Mahjong is probably the biggest inherit of Chinese culture to the gaming world. The ancient Chinese tile game has many variants worldwide including variety of online games. According to the myth, Mahjong was developed by Confucius around the 500 BC. The game was brought to the United States during the 1920s and soon was very popular especially among women. The game was played in Chinese style decorated rooms with waiters wearing traditional customs.

The American version of Mahjong was developed during the 1930s and it is played in America until today. At the same time, the National Mahjong league was founded. In addition to American Mahjong, there are Japanese, Vietnamese, Cantonese and other variations of the game, which vary from one to the other by their scoring structure, number of tiles and rules variants. In 1998, the China State Sports Commission had set a standard set of rules that will differentiate the illegal gambling game from the skill game.

Mahjong Solitaire, the online version of Mahjong, gains wide popularity recently. The online version of the classic Chinese game is a matching game that uses the Mahjong tiles. Online Mahjong games can be found in many online gaming sites in variety of layouts and versions.

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Everything You Need To Know About Construction Equipment Leasing...And How To Get It!

As a decision-maker in the construction industry, weighing all equipment acquisition options is a critical aspect of the job - especially given today's fluid marketplace.

With construction equipment leasing you don't have to worry about the overhead of the purchase while keeping your cash accessible. No matter how big or small your project you can always find leasing options from the financial institutions who specialise in this type of product. Plus, payments you make under an operating lease are tax deductible.

65% of the top businesses lease equipment, according to an ELA survey. The top reasons these businesses cite for leasing include consistent expenses in budget management, increased cash flow, and the ability to have the latest equipment.

As businesses prepare to compete and grow in a new millennium, many are searching for proven new ways to address their equipment financing needs. And the choice for an increasing number in construction is clear: equipment leasing.

If structured properly, as a "true" lease, construction equipment leasing has some very important tax benefits. The payments can be considered a rental resulting in a 100% expense write-off. At the end of the year you would simply total your payments and deduct them entirely as an expense. This is a much more rapid write-off than interest expense and depreciation.

Most leases do not have to be shown on your financial statement as a liability, since theoretically it is a contingent liability, and only has to be shown as a footnote. This keeps your financial statement from becoming overloaded with debt and is important if your bank lines require maintaining certain ratios.

The biggest benefit, however, is that you can get the most money with the least information.... Up to approx. $100,000 with a single page application!

For many in construction equipment leasing makes perfect sense. Especially when you consider the upside: Leasing allows you to keep your machine stock flexible. When your work changes, your machines can too.

It provides a planned schedule for equipment replacement, helping you run newer, up-to-date equipment so you'll have less downtime. It generally requires smaller amounts of money up front and monthly payments on your construction equipment leasing are generally lower than installment payments, thus freeing up cash and increasing the liquidity of your assets. And it doesn't lock you into a long-term commitment to purchase.

It would therefore be wise for any business executive to investigate the advantages to equipment leasing in order to make the best use of current financial resources.

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Profitable Investing Goals - The Number One Tip for Making Profitable Investments

Michael Jordan, Joe Montana, and Tiger Woods were great for a reason, they had goals. The same is true of those entering the investment field, have a goal in your career and set your mind to reach that goal. Before even making your first transaction in the world of stock investing you should ask yourself, what are you expecting to achieve?

Everybody likes to be charitable, but it has a place and a time and neither is found in the world of stock investing.

Most investors simply want a good return on their investment. But what is considered a good return? Enough for retirement? If it is based on what they want for retirement the question becomes how long is it until retirement age? If it is in two years your investment strategy will be much different than for those who are retiring in 15 years time.

As an example, let's use me as a typical investor. 40 years old with a decent income and the ability to invest $300 per month. We'll have to change my circumstances just a bit and imagine I have nothing in my portfolio but I want the ultimate dream - I want $1 million dollars to retire with. The question is, if I have the $300 available right now, is my target something I can hit?

Assuming that I can match - if not better - a stock index return wich is running at 10.4% annually, my sum would be worth roughly $380,000 by the time I get to retiring at 65 years young.

Damn - missed my $1,000,000 target!

To hit that level - I need to invest more than $300 per month. (To hit that I'd need a return of at least 17 - 18% paOkay - an index fund isn't going to do it for me, especially as the history of these shws it won't better much more than the 10.5% mark!)

Okay - let's look at another scenario for me shall we?

Let's imagine that I've actually been working away at my investments and funds for a while (must have listened to my dad!!) and I have a touch over $100,000 saved away.

Can I hit the target million with that amount as a lump sum starter?

Well, if I am set in using the index funds as my investment vehicle of choice, the answer is Yes!

So long as no major market upheaval hits and remains (ignoring the standard fluctuations you'll get over an extended period of investing) I should have over the $1,000,000 mark by the time I retire - and I won't have to add a cent more to my savings either.

But what makes this ossible for me to hit my target? The fact that I HAD a target.

Goals - targets - aims, they all help us to focus on getting to the end of the race with the result we want.

Goals to help you focus on your investment are what help you design your investment plan.

Do you need to be aggressive and look for a major return or can you simply protect your savings and earn a more modest return to reach your goal?

Set yourself a (realistic) towards it, keeping it in mind always.

Be modest and be focused.

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